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TARNISH FREE | WATER PROOF | HYPOALLERGENIC - NO NASTY METALS

Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand

Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

Jewellery Education

Deema & Co Engravement - 18K Gold and Platinum Plated Statement Jewellery - waterproof, tarnish free, and hypollergenic
08/06/2025

A Mark of Authenticity

At Deema & Co., we’ve always focused on bringing you meaningful designs over mass-produced inventory — which means we’ve prioritized creative variety over large stock quantities. For a long time, that also meant we didn’t engrave every piece, simply because we were scaling thoughtfully.

Jewellery Education
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Deema & Co Press Release on HoneyKidsAsia Vday 2025
01/06/2025

Deema & Co featured on HoneyKidsAsia

Deema is a certified jewelry designer and metalsmith with 18 years in the industry. Her first brand — a custom fine jewelry label — was built from scratch in the pre-social media era. She led it for 12 years until a divorce cost her everything. Deema & Co was born from that moment of loss — rebuilt from zero, and now worn by hundreds of women who want jewellery that speaks to their strength.

Jewellery EducationMedia Press ReleaseTrends
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Tarnish Free Waterproof 18K Gold PVD Plating Valentines Day Unique Girly Cute Jewellery Heart Love Huggies Earrings
21/03/2024

Enduring Elegance: Unveiling Jewelry That Stands the Test of Time

What Makes Jewelry Timeless

To understand what gives jewelry staying power, three qualities are essential:

Durability & Resistance: The ability to resist tarnish, rust, and corrosion.

Material Integrity: Using metals and finishes that can withstand daily wear and exposure to water, sweat, or air.

Design & Craftsmanship: Solid construction, thoughtful design—so nothing flimsies, the settings hold stones well, and finish doesn’t peel.

Jewellery EducationMetallurgyMixed MetalsSilver JewelleryStainless Steel Jewellery
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