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WE ARE TARNISH FREE, WATERPROOF AND HYPOALLERGENIC!

Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand

Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

Jewellery Education

Deema & Co Press Release on HoneyKidsAsia Vday 2025
01/06/2025

Deema & Co featured on HoneyKidsAsia

Deema is a certified jewelry designer and metalsmith with 18 years in the industry. Her first brand — a custom fine jewelry label — was built from scratch in the pre-social media era. She led it for 12 years until a divorce cost her everything. Deema & Co was born from that moment of loss — rebuilt from zero, and now worn by hundreds of women who want jewellery that speaks to their strength.

Jewellery EducationMedia Press ReleaseTrends
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Tarnish Free Waterproof 18K Gold PVD Plating Valentines Day Unique Girly Cute Jewellery Heart Love Huggies Earrings
21/03/2024

Enduring Elegance: Unveiling Jewelry That Stands the Test of Time

What Makes Jewelry Timeless

To understand what gives jewelry staying power, three qualities are essential:

Durability & Resistance: The ability to resist tarnish, rust, and corrosion.

Material Integrity: Using metals and finishes that can withstand daily wear and exposure to water, sweat, or air.

Design & Craftsmanship: Solid construction, thoughtful design—so nothing flimsies, the settings hold stones well, and finish doesn’t peel.

Jewellery EducationMetallurgyMixed MetalsSilver JewelleryStainless Steel Jewellery
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Ultrasonic jewellery cleaner in use with visible soundwave ripples in the water
31/01/2024

Are Jewelry Cleaners Safe? Debunking Myths and Ensuring Brilliance

In the world of precious gems and metals, the allure of sparkling jewelry is undeniable. Yet, as wearers, we often find ourselves wondering: are commercial jewelry cleaners safe? While many products promise to restore brilliance, concerns about potential damage or adverse effects linger. Let’s delve into the world of jewelry cleaners, debunk some myths, and explore ways to ensure both the safety and radiance of your cherished pieces.

Jewellery EducationMetallurgyMixed Metals
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Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand
12/05/2023

Ugly Truth About Tibetan Silver: Why You Shouldn’t Buy It

Here is the ugly truth, Tibetan Silver is a term used to describe a type of metal alloy that is commonly used in jewellery making. Despite its name, it does not contain any silver. Instead, it is made up of a combination of different metals, including copper, zinc, and nickel. While Tibetan silver jewellery may be popular due to its intricate designs and relatively low cost, there are several reasons why you should be cautious when purchasing it.

Jewellery EducationMetallurgyMixed Metals
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Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand
20/03/2023

Jewellery: Not Just a Women’s Game Anymore

That has changed. Today, men’s jewellery is one of the fastest-growing trends in fashion, and it is being embraced as a powerful tool of self-expression. At Deema & Co., we recognize this cultural shift and design jewellery that goes beyond gender norms, creating collections that celebrate individuality. One community that has especially embraced jewellery as identity is the LGBTQ+ community, where pride jewellery is more than just fashion—it’s a symbol of visibility, celebration, and belonging.

Jewellery EducationMens Jewellery
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