fashion trends

That has changed. Today, men’s jewellery is one of the fastest-growing trends in fashion, and it is being embraced as a powerful tool of self-expression. At Deema & Co., we recognize this cultural shift and design jewellery that goes beyond gender norms, creating collections that celebrate individuality. One community that has especially embraced jewellery as identity is the LGBTQ+ community, where pride jewellery is more than just fashion—it’s a symbol of visibility, celebration, and belonging.