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WE ARE TARNISH FREE, WATERPROOF AND HYPOALLERGENIC!

Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand

Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

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Deema & Co Engravement - 18K Gold and Platinum Plated Statement Jewellery - waterproof, tarnish free, and hypollergenic
08/06/2025

A Mark of Authenticity

At Deema & Co., we’ve always focused on bringing you meaningful designs over mass-produced inventory — which means we’ve prioritized creative variety over large stock quantities. For a long time, that also meant we didn’t engrave every piece, simply because we were scaling thoughtfully.

Jewellery Education
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Deema & Co Press Release on HoneyKidsAsia Vday 2025
01/06/2025

Deema & Co featured on HoneyKidsAsia

Deema is a certified jewelry designer and metalsmith with 18 years in the industry. Her first brand — a custom fine jewelry label — was built from scratch in the pre-social media era. She led it for 12 years until a divorce cost her everything. Deema & Co was born from that moment of loss — rebuilt from zero, and now worn by hundreds of women who want jewellery that speaks to their strength.

Jewellery EducationMedia Press ReleaseTrends
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Tarnish Free Waterproof 18K Gold PVD Plating Valentines Day Unique Girly Cute Jewellery Heart Love Huggies Earrings
21/03/2024

Enduring Elegance: Unveiling Jewelry That Stands the Test of Time

What Makes Jewelry Timeless

To understand what gives jewelry staying power, three qualities are essential:

Durability & Resistance: The ability to resist tarnish, rust, and corrosion.

Material Integrity: Using metals and finishes that can withstand daily wear and exposure to water, sweat, or air.

Design & Craftsmanship: Solid construction, thoughtful design—so nothing flimsies, the settings hold stones well, and finish doesn’t peel.

Jewellery EducationMetallurgyMixed MetalsSilver JewelleryStainless Steel Jewellery
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No Green Skin Showerproof Stainless Steel Valentines Day Cute Everyday Girly Fun Jewellery Heart Dangle Earrings
29/02/2024

Unveiling Love: Deema & Co Jewelry x Shy & Curious Collaboration

Love, in all its forms, was a beautiful journey, and what better way to have celebrated it than through captivating jewelry? If you had noticed, there was a recent brand collaboration that Deema & Co had with Noorindah Iskandar, the visionary behind Shy & Curious..

This unique partnership brings you “7 Beautiful Keepsakes. 7 Tiny Love Stories.” – a collection inspired by real-life events and relationships, carefully curated to resonate with the essence of love.

Discover the Collection: Shy & Curious Valentine’s Curation

CollaborationsJewellery IdeasJewelry SetsMedia Press ReleaseStatement Jewelry
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Ultrasonic jewellery cleaner in use with visible soundwave ripples in the water
31/01/2024

Are Jewelry Cleaners Safe? Debunking Myths and Ensuring Brilliance

In the world of precious gems and metals, the allure of sparkling jewelry is undeniable. Yet, as wearers, we often find ourselves wondering: are commercial jewelry cleaners safe? While many products promise to restore brilliance, concerns about potential damage or adverse effects linger. Let’s delve into the world of jewelry cleaners, debunk some myths, and explore ways to ensure both the safety and radiance of your cherished pieces.

Jewellery EducationMetallurgyMixed Metals
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