- by Deema Yanni Maat
- 29/02/2024
- Collaborations, Jewellery Ideas, Jewelry Sets, Media Press Release, Statement Jewelry
Brand Collaboration - Deema & Co and Shy & Curious

Love, in all its forms, was a beautiful journey, and what better way to have celebrated it than through captivating jewelry? If you had noticed, there was a recent brand collaboration that Deema & Co had with Noorindah Iskandar, the visionary behind Shy & Curious..
This unique partnership brings you “7 Beautiful Keepsakes. 7 Tiny Love Stories.” – a collection inspired by real-life events and relationships, carefully curated to resonate with the essence of love.
Discover the Collection: Shy & Curious Valentine’s Curation
Noorindah, with her bold exploration of sex and love on Shy & Curious, brought a fresh perspective to the world of intimate connections. The Shy & Curious Valentine’s curation by Deema & Co Jewelry was a testament to this vision. Each piece in that stunning array of heart-shaped jewelry was accompanied by a short love story, drawn from real-life experiences in Noorindah’s pursuit of love.
Stories That Resonated:
The seven tiny love stories encapsulated in that collection reflected the authenticity and vulnerability of love. From the exhilarating first date to the enduring strength of long-term commitment, each piece resonated with the myriad emotions that love entailed. It wasn’t just jewelry; it was a celebration of the beautiful, messy, and real stories that made up the tapestry of our romantic lives.
Complimentary Playfulness: Sexy Dice for Every Purchase
To add an extra layer of excitement to the journey of love, each purchase from the Shy & Curious Valentine’s curation came with a complimentary set of sexy dice. It injected a playful spirit into romantic escapades, turning ordinary moments into memorable adventures. Noorindah believed in embracing love in all its facets, and those dice were a delightful addition to infuse spontaneity and fun into date nights.
About Noorindah Iskandar and Shy & Curious:
Noorindah Iskandar, the founder of Shy & Curious, has created a safe space for open conversations about sex, relationships, and self-love. Through her platform, she encourages individuals to break free from societal taboos, fostering an environment of acceptance, understanding, and growth.

Shop The Pieces from this Collaboration
7 Beautiful Keepsakes. 7 Tiny Love Stories. Introducing the Shy & Curious Valentine’s curation, this stunning array of heart-shaped jewelry comes with a short love story inspired by true life events and relationships in Noorindah’s search for love. Each purchase also comes with a complimentary set of sexy dice to add a playful touch to your date. May these beautiful pieces inspire you to give them your own meaning in love!
Noorindah Iskandar is the founder and writer behind Shy & Curious (https://shyandcurious.com), an online platform that explores sex and love without the fear of having to hide your Google search history. Through honest conversations and a sense of humour, she helps to demystify taboo topics and unlearn shame & guilt around sexual wellness, relationships and self-love for the shy yet curious at heart.