Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand

Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

All Day Every Day Collection

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lina model for deema & co - dilara gold heart 18K pvd statement toggle necklace for daily wear, snaca scale bracelet.
All Day Every Day

The "All Day Every Day" jewellery collection is designed for those who appreciate practicality and style. This collection features pieces that are simple, yet stunning, and can be worn comfortably throughout the day. From delicate necklaces to timeless hoop earrings, these pieces are perfect for those who are always on the go and need jewellery that can easily transition from work to play.

Crafted with high-quality materials such as 925 sterling silver, high grade stainless steel, eco brass and real gold plating or rhodium platinum plating, this collection offers a range of designs that cater to every taste. Whether you prefer minimalist styles or prefer bolder statement pieces, there is something for everyone. The designs are versatile and easy to mix and match, allowing you to create a unique look that reflects your personal style. These pieces are durable, easy to wear, and offer a touch of sophistication to any outfit. Whether you're running errands, meeting friends for brunch, or heading to the office, these jewelry pieces will add a subtle yet stunning finishing touch to your look.

Naga Chunky CZ Hoops | Waterproof Gold Earrings | Hoop Earrings | Hypoallergenic Earrings
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Dasha Bead Cube Pendant Necklace | Waterproof Gold Necklace | Hypoallergenic Necklace | Tarnish Free Necklace
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Nadi Lav Crushed Adjustable Statement Ring | Waterproof Gold Ring | Statement Ring | Hypoallergenic Ring
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Skylar Big Wave Hoops | Waterproof Gold Earrings | Hoop Earrings | Hypoallergenic Earrings
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Confetto Mette Pearl Dangling Earrings | Waterproof Gold Earrings | Dangle Earrings | Pearl Earrings
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Piment Glaze Charms Necklace | Waterproof Gold Necklace | Charm Necklace | Hypoallergenic Necklace
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Grafetta Duo Tone Statement Link Chain Bracelet | Waterproof Gold Bracelet | Statement Bracelet | Hypoallergenic Bracelet
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Grafetta Duo Tone Statement Link Chain Necklace | Waterproof Gold Necklace | Statement Necklace | Hypoallergenic Necklace
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Naila Matte Statement Ring | Waterproof Gold Ring | Statement Ring | Hypoallergenic Ring
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Penda Statement Stack Bangle | Waterproof Gold Bangle | Statement Bangle | Hypoallergenic Bangle
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Dilbar Dangling Hearts Earrings | Waterproof Gold Earrings | Dangle Earrings | Hypoallergenic Earrings
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Dil Heart Moonstone Gem Holographic Necklace | Waterproof Gold Necklace | Gemstone Necklace | Hypoallergenic Necklace
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We know that the best jewellery doesn’t just sit pretty — it moves with you. Our All Day Every Day collection is made for life in motion. Designed for the go-getters, multitaskers, and quiet powerhouses, these pieces are the perfect blend of practicality and polish.

Crafted with high-quality materials like 925 sterling silver, high-grade stainless steel, eco brass, and finished with real gold or rhodium platinum plating, this collection is made to be lived in — tarnish-free, hypoallergenic, and water-safe, just like the rest of our line.

From classic hoops and delicate necklaces to sleek rings and subtle statement pieces, each design is made to mix, match, and elevate your every day — from your morning meeting to your midnight wind-down. No fuss, just effortless style.

Wear them all day. Every day. And never miss a beat.