Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

Our Promise


We consider our carbon footprint

Refined craftsmanship and the use of high-quality materials are crucial in creating a piece of jewellery that exudes brilliance and withstands the test of time. At Deema & Co., we place great importance on selecting materials that not only produce stunning jewellery, but also have minimal impact on our planet and the communities around us. That’s why we are committed to exclusively using 100% recycled silver and gold, along with conflict-free diamonds. Furthermore, we’re dedicated to promoting greater transparency regarding the origin of our gemstones through our mine-to-market program. Our unwavering dedication to sustainability and ethical sourcing ensures that our jewellery not only radiates beauty, but also reflects our values as a responsible and conscious brand.


  • Our Jewellery Manufacturers are located in 2 different provinces – Guangdong and Zhejiang.
  • Responsible Jewellery Council Code of Practice Certified
  • ISO 14001 Environmental Management Systems Certified


  • Our Jewellery Manufacturer and Bespoke Gem Cutters are located in Jaipur.
  • Responsible Jewellery Council Code of Practice Certified
  • ISO 9001 Quality Management Systems Certified
  • ISO 14001 Environmental Management Systems Certified

Our Material

Recycled 14K to 18K Solid Gold

Solid gold is a precious metal that will not oxidize or discolor. We use both recycled 14K or 18K for our jewellery. The 14K alloy gives our pieces subtle hue, and the 18K alloy gives bold look. They are both either finished with gold vermeil, or rhodium plating. We will stamped our jewellery with the industry standards, either in “14K” / “585” or “18K” / “750” except for our thin jewellery. We prioritize recycled gold but ensure any new, responsibly mined gold is traceable to certified suppliers.

Recycled Sterling Silver​

925 sterling silver is a high-quality silver alloy that contains 92.5% pure silver and 7.5% other metals, usually copper. It is a durable and lustrous material commonly used in jewelry making. The “925” stamp on sterling silver indicates its purity, making it a popular choice for those seeking high-quality and long-lasting jewelry pieces.

Gold Vermeil

Our gold vermeil jewellery is a popular choice for those seeking high-quality and elegant pieces. Unlike regular gold plating, our vermeil involves a thick layer of 14 or 18 karat gold over a durable sterling silver base, with a thickness of 1 to 2.5 microns. This results in a luxurious and long-lasting gold finish, while also remaining affordable. All of our vermeil jewelry is stamped with “925” to indicate its sterling silver base. To enhance its durability, we apply a protective e-coating, so that it can withstand everyday wear and tear and is more resistant to tarnishing.

Recycled Stainless Steel and Titanium​

Stainless steel with PVD gold plating (vaccuum coating) and titanium are durable and high-quality materials used in jewellery making. PVD gold plating involves a process of coating stainless steel with a thin layer of gold, resulting in a long-lasting and scratch-resistant finish. Titanium, on the other hand, is a lightweight and corrosion-resistant metal often used in high-end jewellery pieces. When combined, these materials create stunning and durable jewelry that is perfect for everyday wear.

Eco Brass

Our Eco-brass jewellery is a sustainable alternative to traditional brass and suitable for sensitive skin. Made from recycled materials, nickel-free, our eco-brass jewellery is at least 1 micron real 14 or 18 karat gold/ rhodium plated. To enhance its durability, we apply a protective e-coating, so that it can withstand everyday wear and tear and is more resistant to tarnishing, making it a great investment piece for those looking for a much more affordable jewellery that will last longer than usual. 


Eco-friendly or sustainable rhodium efforts are being made within the jewellery industry to promote responsible sourcing and production practices. Some companies are exploring methods to recycle and recover rhodium from various sources, reducing the need for new mining. Additionally, advancements in technology aim to minimise the environmental impact of rhodium plating processes, such as improving efficiency and reducing waste and chemical usage. While eco rhodium options are emerging, it’s important to research and seek out jewellers who prioritise sustainable practices and transparency in their supply chain. By supporting these initiatives, consumers can contribute to a more environmentally conscious approach to rhodium plating in the jewellery industry.

Our Ceramic, Enamel and Resin


Ceramics are highly resilient materials formed by molding mixtures of clay, earthen elements, powders, and water into the desired shapes. After molding, the ceramics are subjected to a high-temperature firing process in a kiln. A glaze, a waterproof paint-like coating, is often applied to the ceramics to enhance their durability and appearance.


Enameling is an artistic process where a glossy substance, usually glass-based, is applied to metal or other hard surfaces. Instead of traditional glass-based enamel, we use cold enamel, also known as epoxy resin enamel, which is more durable and resistant to chipping caused by regular use.


Resin is a versatile material that has become increasingly popular in various industries, including jewellery making. Resin is a type of polymer that can be molded into different shapes and forms, making it ideal for creating unique and customized jewellery designs. Resin is also an eco-friendly option for those looking for sustainable and ethical jewellery. Many resin materials are non-toxic and can be recycled or reused, making them an environmentally conscious choice.

Our Diamonds, Gemstones and Pearls​

Responsibly-Sourced Diamonds and Lab Grown Diamonds​

Responsibly-sourced diamonds are extracted from mines that prioritize ethical and sustainable practices while ensuring safe and fair labor conditions, and we only use Kimberly Process compliant diamonds. We also use lab-grown diamonds are created in a controlled environment that mimics the conditions in which natural diamonds form. They are an eco-friendly and sustainable alternative to mined diamonds. Both responsibly-sourced and lab-grown diamonds offer a beautiful and ethical option for those looking for sustainable and socially responsible jewellery. 


Our jewellery collection is adorned with an array of high-quality, natural gemstones that we source from around the globe. Additionally, we offer the option of custom cut gemstones through our in-house gem cutter, ensuring a unique and personalized touch to your jewelry piece. All of our gemstones are authentic mineral stones, valued for their remarkable beauty, longevity, and rarity.

Freshwater Pearls

Our pearl jewellery collection features carefully selected cultured pearls sourced from oysters and freshwater mussels. We take pride in using only the finest quality pearls in our pieces. As pearls are delicate in nature, we remind our customers to handle them with care and affection.

From our Heart to your Cart ​


Our Packaging

At Deema & Co, we prioritize sustainability, so we’ve created one-size-fits-all custom packaging and bio-degrable mailer bag for our jewellery pieces. This approach helps to reduce waste while still protecting and showcasing our products.


You can rescue a child from sexual exploitation!

When you buy jewellery from us, you’re not just treating yourself or a loved one – you’re also contributing to a greater cause. We will donate 8% of our profit to Destiny Rescue, an organization dedicated to ending human and child trafficking for sexual trades. Our goal is to support the rehabilitation of survivors and help build an empowerment fund for them. If you are our brand ambassador, you are also part of this greater cause.

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