Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.



Easy Breezy – 1, 2, 3…


1. Register as an  Insider

Everyone’s invited to be an insider. If you already have a D&CO account, you’re automatically enrolled and immediately earned couple points!


2. Add some love to your cart

Do some window shopping and start adding love, hugs and kisses to your cart. Trust us, we can feel the energy from here..


3. Collect your Sparkly Points

Earn sparkly points for every $1 spent (and complete activities for even more).


4. Redeem for Rewards

Insider Tiered Discounts, freebies and free shipping await (oooh we like it)! 



complete activities for more rewards

Delightful perks coming your way for every move you made as an Insider of Deema & Co. 



in return, we pamper you on your birthday

You will be rewarded with sparkly points, discount and voucher code to land your hands on our bold and daring pieces that are sure to catch the eye and make a statement on your birthday!

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so we will help you and your referrees

with additional sparkly points to help you both level up to different insider tiers


your words carries weight

Simply leave a comment on the product you bought, leave a review on trustpilot, google and social media, and enjoy additional 20 points. 


Q&A on Insiders

What is Insider?

A rewards program to thank you for being here with us! You can earn sparkly points, discounts, free shipping and more…and even refer friends for points. 

If I already have an account, am i still eligible for Insider?

Nope, you’re good to go! Sign into your account and you are able to see point section under your account details.

How do I earn sparkly points?
  • Welcome Sign Up Insider - 10 sparkly points
  • Your First Order - 20 sparkly points
  • Refer an Insider - 30 sparkly points
  • Referree 1st purchase - 20 sparkly points
  • Birthday Bonus - 50 sparkly points
  • Product Review - 10 sparkly points
  • Product Type Points - 1 to 5 sparkly points
  • Total Purchase Points - Every $1 is 10 sparkly points
  • Coupon Conversion to Points - minimum conversion of 100 points, with no validity period and minimum spent of $100. 
  • Redeem - $1 is equivalent to 10 sparkly points
How are sparkly points calculated?

Purchases are rounded up to the nearest dollar. For example, if you spent $20.50 we’ll round it up to $21 and award you 210 sparkly points (10 per $1 spent)!

Do my sparkly points expire?

They do—after 12 months (365 days) without making a purchase. Don’t worry, we’ll remind you via email before they expire!

How do I redeem my sparkly points?

Head to your Points to see your available rewards, click on the number of points your want under cart or checkout page at Apply Points section. Any successfully redeemed points are non returnable, so if you change your mind…so click carefully. Also note that you are only allowed to redeem on regular priced items. 

When do I get my birthday bonus?

It will be awarded annually on your birthday. Be sure to add your birthday info to your account before we can do this. If you accidentally enter the incorrect date, please reach out to hello@deemaandco.com to get it corrected!

Is there a limit to earn sparkly points?

The more you purchase, the sparklier your insider account will be. Sparkles and Glitters! 

Why did my sparkly points reduce?

This happens when you cancel or return a purchase.

I completed an activity but didn't see my sparkly points - what do I do?

Sometimes it’ll take a few minutes for us to process your activity and award your sparkly points. (Technology, you know.) If you continue experiencing difficulties, please reach out to our Customer Care team at hello@deemaandco.com

How do I refer a friend to be an Insider?
  1. Head to your Account
  2. Click on Sparkly Points section
  3. Scroll below and you will be able to view Referral Link Box - you will get your unique link and unique referral code
  4. Each insider has a unique referral code and any new insider you refer buys using this coupon is entitled to $10 one-off discount *regular items* 
  5. Do note that the referral link is valid for 7 days, once being sent to your friend
Is there a limit to referring new Insiders?

Are you kidding? The more, the merrier and the sparklier it will get. If you're having trouble, please reach out to hello@deemaandco.com

How do I denounce my Insider programme?

Why oh why?  🙁

Please email hello@deemaandco.com with the subject line: “Unenroll from Insider.” You can just opt out of our Insider program communication and still keep your regular account.

But if you do change your mind later and decide to rejoin?

Please email hello@deemaandco.com with the subject line “Rejoin Insider” and we’ll reactivate your rewards account! However, your sparkly points and rewards total will reset to zero.

Where can I report a problem for Insider Programme?

Please email hello@deemaandco.com with the subject line “Insider Support” and we’ll handle your problem (and collect feedback for our team) from there!

  • Sign Up Insider - 10 points
  • First Order - 20 points
  • Refer an Insider - 30 points
  • Referree Purchase - 10 points
  • Product Review - 10 points
  • Birthday - 50 points


Secure Shopping
We take the security of your personal information seriously, which is why our website uses the latest encryption technology to ensure your information is protected. Shop with confidence knowing that your information is safe and secure.

Customisable Pieces

We understand that everyone is unique, and jewellery is something personal, which is why we offer a range of pieces and you get to choose to suit your individual style. From personalized engravings to bespoke designs, our expert craftsmen can bring your vision to life.

Free Shipping or Express Services

We want to make your shopping experience as hassle-free as possible, which is why we offer free shipping for purchase above $150*. 

Quality Craftsmanship

We believe that quality should never be compromised, which is why we use only the finest materials and expert craftsmanship to create our pieces. Each piece is crafted with attention to detail, ensuring that it is made to last and be treasured for years to come.


Further Exclusivity

You can create your own piece too

We love creating custom jewellery pieces that are unique and personal to you. Whether you want to incorporate a special gemstone or create a design that reflects your personal style, we are here to bring your vision to life.

Our founder, Deema, will work with you every step of the way to ensure that your custom order exceeds your expectations. From concept to completion, we will collaborate with you to create a one-of-a-kind piece that is truly your own.