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TARNISH FREE | WATER PROOF | HYPOALLERGENIC - NO NASTY METALS

Deema & Co Jewellery - 100% Waterproof statement jewellery - Singapore jewellery brand

Everything Has A Story To Tell

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

Media Press Release

Deema & Co Press Release on HoneyKidsAsia Vday 2025
01/06/2025

Deema & Co featured on HoneyKidsAsia

Deema is a certified jewelry designer and metalsmith with 18 years in the industry. Her first brand — a custom fine jewelry label — was built from scratch in the pre-social media era. She led it for 12 years until a divorce cost her everything. Deema & Co was born from that moment of loss — rebuilt from zero, and now worn by hundreds of women who want jewellery that speaks to their strength.

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No Green Skin Showerproof Stainless Steel Valentines Day Cute Everyday Girly Fun Jewellery Heart Dangle Earrings
29/02/2024

Unveiling Love: Deema & Co Jewelry x Shy & Curious Collaboration

Love, in all its forms, was a beautiful journey, and what better way to have celebrated it than through captivating jewelry? If you had noticed, there was a recent brand collaboration that Deema & Co had with Noorindah Iskandar, the visionary behind Shy & Curious..

This unique partnership brings you “7 Beautiful Keepsakes. 7 Tiny Love Stories.” – a collection inspired by real-life events and relationships, carefully curated to resonate with the essence of love.

Discover the Collection: Shy & Curious Valentine’s Curation

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Sweatproof Water Safe Stainless Steel PVD Plating Beach Ocean Vacation Jewellery
28/11/2023

Rejecting Genocide

Deema & Co. was founded on the principles of diversity, unity, and equality. We believe that every piece of jewelry should not only adorn but also represent a celebration of the richness of different cultures. Our designs are inspired by the tapestry of global diversity, and each piece echoes our commitment to fostering understanding and unity.

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