- by Deema Yanni Maat
- 08/06/2025
- Jewellery Education

At Deema & Co., we’ve always focused on bringing you meaningful designs over mass-produced inventory — which means we’ve prioritized creative variety over large stock quantities. For a long time, that also meant we didn’t engrave every piece, simply because we were scaling thoughtfully.
But as we grow, we’ve noticed more and more copycats in the market — and while we haven’t filed patents or copyrights yet, we’re not sitting still either.
From now on, we’re taking a stand: you’ll begin to see our D&CO. mark engraved on more of our pieces. It’s not just a logo — it’s a sign that what you’re wearing is authentic, original, and made with intention.
No replicas. No shortcuts. Just stories you can wear.
Thank you for standing with a small business that stands for meaning.
— Deema