The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.
China
India
Solid gold is a precious metal that will not oxidize or discolor. We use both recycled 14K or 18K for our jewellery. The 14K alloy gives our pieces subtle hue, and the 18K alloy gives bold look. They are both either finished with gold vermeil, or rhodium plating. We will stamped our jewellery with the industry standards, either in “14K” / “585” or “18K” / “750” except for our thin jewellery. We prioritize recycled gold but ensure any new, responsibly mined gold is traceable to certified suppliers.
925 sterling silver is a high-quality silver alloy that contains 92.5% pure silver and 7.5% other metals, usually copper. It is a durable and lustrous material commonly used in jewelry making. The “925” stamp on sterling silver indicates its purity, making it a popular choice for those seeking high-quality and long-lasting jewelry pieces.
Our gold vermeil jewellery is a popular choice for those seeking high-quality and elegant pieces. Unlike regular gold plating, our vermeil involves a thick layer of 14 or 18 karat gold over a durable sterling silver base, with a thickness of 1 to 2.5 microns. This results in a luxurious and long-lasting gold finish, while also remaining affordable. All of our vermeil jewelry is stamped with “925” to indicate its sterling silver base. To enhance its durability, we apply a protective e-coating, so that it can withstand everyday wear and tear and is more resistant to tarnishing.
Stainless steel with PVD gold plating (vaccuum coating) and titanium are durable and high-quality materials used in jewellery making. PVD gold plating involves a process of coating stainless steel with a thin layer of gold, resulting in a long-lasting and scratch-resistant finish. Titanium, on the other hand, is a lightweight and corrosion-resistant metal often used in high-end jewellery pieces. When combined, these materials create stunning and durable jewelry that is perfect for everyday wear.
Our Eco-brass jewellery is a sustainable alternative to traditional brass and suitable for sensitive skin. Made from recycled materials, nickel-free, our eco-brass jewellery is at least 1 micron real 14 or 18 karat gold/ rhodium plated. To enhance its durability, we apply a protective e-coating, so that it can withstand everyday wear and tear and is more resistant to tarnishing, making it a great investment piece for those looking for a much more affordable jewellery that will last longer than usual.
Eco-friendly or sustainable rhodium efforts are being made within the jewellery industry to promote responsible sourcing and production practices. Some companies are exploring methods to recycle and recover rhodium from various sources, reducing the need for new mining. Additionally, advancements in technology aim to minimise the environmental impact of rhodium plating processes, such as improving efficiency and reducing waste and chemical usage. While eco rhodium options are emerging, it’s important to research and seek out jewellers who prioritise sustainable practices and transparency in their supply chain. By supporting these initiatives, consumers can contribute to a more environmentally conscious approach to rhodium plating in the jewellery industry.
Ceramics are highly resilient materials formed by molding mixtures of clay, earthen elements, powders, and water into the desired shapes. After molding, the ceramics are subjected to a high-temperature firing process in a kiln. A glaze, a waterproof paint-like coating, is often applied to the ceramics to enhance their durability and appearance.
Enameling is an artistic process where a glossy substance, usually glass-based, is applied to metal or other hard surfaces. Instead of traditional glass-based enamel, we use cold enamel, also known as epoxy resin enamel, which is more durable and resistant to chipping caused by regular use.
Resin is a versatile material that has become increasingly popular in various industries, including jewellery making. Resin is a type of polymer that can be molded into different shapes and forms, making it ideal for creating unique and customized jewellery designs. Resin is also an eco-friendly option for those looking for sustainable and ethical jewellery. Many resin materials are non-toxic and can be recycled or reused, making them an environmentally conscious choice.
Responsibly-sourced diamonds are extracted from mines that prioritize ethical and sustainable practices while ensuring safe and fair labor conditions, and we only use Kimberly Process compliant diamonds. We also use lab-grown diamonds are created in a controlled environment that mimics the conditions in which natural diamonds form. They are an eco-friendly and sustainable alternative to mined diamonds. Both responsibly-sourced and lab-grown diamonds offer a beautiful and ethical option for those looking for sustainable and socially responsible jewellery.
Our jewellery collection is adorned with an array of high-quality, natural gemstones that we source from around the globe. Additionally, we offer the option of custom cut gemstones through our in-house gem cutter, ensuring a unique and personalized touch to your jewelry piece. All of our gemstones are authentic mineral stones, valued for their remarkable beauty, longevity, and rarity.
Our pearl jewellery collection features carefully selected cultured pearls sourced from oysters and freshwater mussels. We take pride in using only the finest quality pearls in our pieces. As pearls are delicate in nature, we remind our customers to handle them with care and affection.
BRINGING YOUR PIECES TO LIFE
Ideation and Sketching: This is the initial stage where Deema brainstorms ideas a particular piece or collection. Sketching rough ideas on paper or gather inspiration from different sources. This stage involves refining the initial ideas, exploring different shapes, forms, and details, and testing out different variations.
Technical Drawing: Once the sketches are finalized, Deema will create detailed technical drawings of the jewellery piece. These drawings may include dimensions, materials, and any other technical details required for the final product.
To uphold our promise in sustainability and use eco-friendly, recycled materials for our jewelry pieces, we must source and talk to manufacturers and craftsmen. In addition to discussing design ideas, evaluating samples, and negotiating pricing, we also consider important factors such as durability, quality, and cost. Through clear communication and collaboration, we can create high-quality and long-lasting jewelry pieces that meet the needs and expectations of our customers.
CAD Modelling: This stage involves using CAD software to create a 3D model of the jewellery design. From the original technical drawings into the software to, which will generate a detailed 3D model of the piece. The designer can view the piece from different angles, make changes, and refine the design.
Rendering: Once the CAD model is complete, we will create a realistic rendering of the piece. This involves applying textures, colors, and lighting to the 3D model to create a photorealistic image of the final product.
Prototype: we will then create a prototype of the piece. This involves using the CAD model to create a physical model of the jewellery piece using materials such as wax or resin or steel.
Once the prototype is approved by Deema, the jewellery piece can go into production. The CAD model will be used to create a mold, and the final product will be cast from this mold. The piece will then be finished, polished, and set with any stones or embellishments.
Fabrication involves cutting, soldering, and shaping metal to form a piece of jewelry. This technique requires skills in measuring, sawing, filing, and soldering to create precise shapes and connections between metal pieces.
Metalsmithing, on the other hand, involves working with metal in its molten state to create jewelry pieces. This technique involves casting, forging, and annealing metal to form different shapes and designs. It requires a high level of expertise and knowledge of different types of metals and their properties to create jewelry that is not only visually appealing but also durable and functional.
Gem setting is the process of securing gems or precious stones onto a piece of jewellery. This process requires a high level of skill and precision to ensure the gems are securely attached and aligned properly. The gem setter must be knowledgeable about different types of gems and how to handle them safely during the setting process. The final appearance of the jewelry piece is greatly impacted by the quality of the gem setting process.
a process used in jewellery making to create several thin layers of metal on the surface of a base metal. This process involves immersing the base metal in an electrolyte solution along with an electrode made of the desired plating metal. An electrical current is passed through the solution, causing the metal ions to bond to the surface of the base metal. This creates a several thin and even layers of plating metal on the surface of the base metal, which can be polished to a high shine.
Protective e-coating is a process used to protect the electroplated surface of the jewellery piece from tarnishing, scratching, and other forms of wear and tear. This process involves applying a thin layer of clear, protective coating to the surface of the plated metal. The e-coating is applied through a process called electrocoating, where an electrical current is passed through the solution containing the coating material and the jewellery piece, causing the coating material to bond to the surface of the metal. The e-coating creates a protective barrier that helps to prevent the plated metal from reacting with the environment and causing tarnishing or other forms of damage.
Together, electroplating and protective e-coating create a durable and long-lasting surface on the jewelry piece, ensuring that it will remain beautiful and functional for years to come. These processes are critical in ensuring that the jewelry piece meets the highest standards of quality and appearance.
Quality check, quality control and assurance, and gem setting are important aspects of jewellery making.
Quality check involves inspecting the piece during the making process to ensure it meets the required specifications. This involves checking for defects, verifying measurements, and assessing the overall appearance of the piece.
Quality control and assurance involve a more rigorous process of inspecting the finished product to ensure it meets the required standards. This process involves checking the materials used, verifying measurements, and testing the durability and functionality of the piece. Quality control and assurance are critical to ensuring customer satisfaction and maintaining the reputation of the jewellery maker.
Stamping involves using a stamping tool, which is a metal stamp with the desired design or text, and striking it onto the surface of the metal to create a permanent impression. The stamping process requires a high level of precision and skill to ensure that the design or text is aligned properly and evenly applied to the metal surface.
Engraving involves using a specialized tool, such as a laser engraver or a handheld engraving tool, to carve the desired design or text into the surface of the metal. Engraving is a more detailed and intricate process than stamping and can be used to create more complex designs or text.
Depending on the Deema & Co jewellery pieces (sizes/ thickness), we do stamping or engraving the company name or logo onto the surface of the metal to establish brand recognition. This process is typically done during the final stages of jewelry production, after the piece has been polished and finished to ensure a clean and precise impression.
will prepare them for packing. This involves cleaning and polishing the piece to ensure that it looks its best and is free from any marks or imperfections. The jewellery is then carefully placed into its packaging, which may include a box, pouch, or other protective container.
The key to successful jewellery photography is to use high-quality equipment and lighting that can capture the fine details and unique features of the piece. The jewellery is typically photographed on a clean and neutral background that doesn’t distract from the piece itself, and the images are edited to enhance their brightness, contrast, and colour accuracy.
In addition to capturing the beauty of the jewellery, jewelry photography also plays an important role in helping customers visualize how the piece will look like on them. This is often achieved by photographing the jewellery piece being worn by a model or mannequin, or by providing detailed dimensions and measurements to help customers get a sense of its size and proportions.
there is no way on earth we can conquer the world. Help us spread out the worth, be it through word of mouth or social media. You can take a video of GRWM, Fashion Inspo, Unboxing, ASMR – don’t forget to hashtag #deemaandco #lovedeemaandco Also, leave us a review on our website, google and trustpilots. (Haters not welcome but constructive feedback will be embraced with big open arms)
Our dedicated team (Deema, her partner, and smokey the russian blue cat!) wraps each piece in gift-ready packaging. Check out our TikTok for ASMR unboxing videos.
a moment of now you know why we charge the way we charge for our jewellery. If you think about it, it is pretty damn affordable despite the process. So, now show us your love – all the love you have.
At Deema & Co, we prioritize sustainability, so we’ve created one-size-fits-all custom packaging and bio-degrable mailer bag for our jewellery pieces. This approach helps to reduce waste while still protecting and showcasing our products.
BEYOND GOLD AND JEWELLERY
When you buy jewellery from us, you’re not just treating yourself or a loved one – you’re also contributing to a greater cause. We will donate 8% of our profit to Destiny Rescue, an organization dedicated to ending human and child trafficking for sexual trades. Our goal is to support the rehabilitation of survivors and help build an empowerment fund for them. If you are our brand ambassador, you are also part of this greater cause.
